The role of the chief marketing officer (CMO) has evolved substantially over the last few years. From being the leader of marketing campaigns and brand building, the responsibility of the CMO has expanded to include every aspect of the customer experience, account growth, the company’s bottom line, and now an array of fast-changing and leading-edge technology.

WBR Insights surveyed 100 Chief Marketing Officers, Directors, and Heads of Marketing of top retailers in Australia (96%) and New Zealand (4%) to learn more about their strategies, challenges, and Martech plans for 2023.

Download eTail Australia Defining The Role of Modern Retail CMO report below and learn more about:

  • The CMO Imperative: Modern Leadership
  • AI Maturity and Investments
  • Payments: Relevance and Reliance
  • How Martech is impacting the modern CMO

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